Crossing the Chasm
- Innovators -- 5%
- +++++
- Early Adopters -- 10%
- ++++++++++
- Early Majority -- 35%
- +++++++++++++++++++++++++++++++++++
- Late Majority -- 35%
- +++++++++++++++++++++++++++++++++++
- Laggards -- 15%
- +++++++++++++++
Adapted from Crossing the Chasm, Geoffrey A. Moore,
Harper Business, 1991, ISBN 0-88730-519-9
Also available as paperback, 1995, ISBN 0-88730-717-5